How Much Are Architectural Visualisation Fees for Planning?

Architectural visualisation fees in the UK depend on scope, not on square footage or property value. The key variables are the number of camera positions, the complexity of the 3D model, the level of contextual detail required in the surrounding landscape, and the project deadline. For planning applications, the type of visualisation required adds another layer: a standard exterior CGI costs less than a fully verified view because verified views involve a site survey, photogrammetric camera matching, and documented methodology.

A single exterior still for a straightforward householder application, such as a rear extension or a loft conversion on a standard semi-detached house, typically costs between £450 and £900. This covers model build from the architect's drawings, material application, lighting, rendering, and one round of revisions. For a small new-build house with a more complex form, two exterior stills from agreed viewpoints run from £900 to £1,800.

A verified view package for a planning application in a conservation area or a tall building scheme in a London borough costs more because of the additional methodology. A single verified view, including the site survey using a total station or GPS, camera matching, composite production, and the methodology report required by the local authority, typically runs from £1,800 to £4,500. Schemes requiring multiple verified views are quoted per view with a model reuse discount on the second and subsequent positions.

For commercial schemes requiring three to five exterior angles, one aerial context shot, and one interior render, fees commonly range from £3,500 to £9,000. Mixed-use developments with verified views, daylight studies, and a short animation for public consultation can reach £15,000 to £40,000 depending on scheme complexity and the number of deliverables.

Fees cover model build, texturing, lighting, rendering, and post-production. A fixed number of revision rounds, usually two, is included. Extras charged separately include the site survey for verified views, drone photography for context backplates, additional camera positions beyond the agreed number, and weekend or overnight rush rendering. VAT at twenty percent is added to all UK invoices.